My instinct was to go for straight, sturdy lines for "Hardly," and sloping script for "Simply." I knew that I wanted a distinct contrast between the two words - rigid vs soft ... a friend described it as masculine vs feminine (note: I'm not going for gender politics here!).
I liked the bottom iteration the best. Wanted to exaggerate the angles in "Hardly" to offset the curves in "Simply."
A larger version.
My style is to do rough sketches, then spend the bulk of my time cleaning up in Illustrator.
What do you think?
I'm debating whether to have the lowercase letters of Simply be shorter than the letters in Hardly, or whether to keep them on the same line.
And as you can see, I don't have graph paper right now... maybe for the next iteration?
Another question: what about having Hardly take on the cursive, and Simply stand sans serif?