Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Tina Jett

Artist & Vintage Dealer

3

2

Happy Camper Caramels

Happy Camper Caramels... Just made it up. The vibe of this packaging is vintage-meets-modern camp style. I'm envisioning recycled paper packaging, pillow box or regular box style, with a string or paper tape band around it. The label would be on a paper sticker, on top of the band, in the center of the box.

Moodboard...

Sketches...

Final drawing...

I definitely wanted a script font for "caramels", both to break up the other type and to be a little flowy, like caramel. That said, I am not 100% happy with the type I came up with for it. And this is why I am also about to take the Skillshare class on hand-drawn type. :)

Clean up and color...

I shifted and clarified some elements in Photoshop before coloring, as well as adding hatch marks on the cross bars above and below "caramels". I was going to add some color to the flag, but nothing seemed to look better than just leaving it as an outline.

Final packaging...

I made the non-colored parts transparent and superimposed the logo onto a kraft paper background, which is what I would have it printed on. This was then placed on top of a box that would be sealed around with a strip of orange striped washi or paper tape. Which would last about five seconds before I opened it and ate them all.

I definitely am more comfortable with drawing by hand than I am using a tablet with or without Adobe Illustrator. The added physical control helps to really get that personalized feel. Thanks to Jon for your insight into this fun process!

Comments

Please sign in or sign up to comment.