Brand and design the packaging of a product

Create and Name Your Brand

To start this project off, you're going to choose what product(s) you'd like to design here.
Try to keep it relatively simple, because three weeks is a fairly short amount of time for the number of tasks we need to complete. If you don't have anything in mind, wine/spirits packaging would be a great intro to packaging because it isn't overly complicated. Another idea could be homemade jams/salsa or other food product (of course you don't have to actually make the product!) as these can be housed in a mason jar or other smaller container. You can also do a line of these products, perhaps 3 of the same kind of food extended to different flavors, if you'd like to try your hand at creating a complete cohesive product line.

After you determine what you'll design, come up with some potential names for the product(s) and a little bit of copy that can adorn the packaging. If you need some inspiration, the products can be inspired by the region in which they're produced in. So for instance, if you're creating packaging for a salsa brand based out of Dallas, Texas, (or whatever area you choose) do some research on the place and find some interesting traditions, visual cues, customs, or other bits of culture that could influence your design. You can also brand the products based on a demographic you're targeting, or perhaps a season in which this product is made for. It's up to you!
Pick a format and start branding
Decide on the type of product you'd like to design. If you're debating a few different options, post them here and I'll give recommendations. You should also share some ideas about product names and a little bit of copy to use for the product's packaging.

Label and Packaging Sketches

Now it's time to move into the design of the products.
Sketch some ideas out on paper for the labels and total package as well. Keep your inspiration in mind here; bring your brand mood into the labels with appropriate typography, colors, textures, and imagery. Feel free to do more research for inspiration here to help you brainstorm. And don't forget to keep it interesting and fun! Experiment with fun label shapes, diecuts, or production techniques. You'll need to keep these things in mind even in the sketching phase. The more you accomplish at this stage, the easier it will be down the road. At this stage it's good to present at least two or three different label and packaging options to choose from.
Label and Packaging Sketches
Scan and post your sketches on here for the labels and packaging. Please present at least two or three options for us to choose from. If you have more ideas, that's great! We'll get you some feedback and choose a direction to more forward with.

Label Design

Refine Labels
At this stage I'd like to get your label designs as close to done as possible. Use your sketches to inform your designs. Use colors, and typography that fit your brand image. Be sure to include your original copy into the label in an appropriate manner. Some projects may require both a front and back label, so consider what's appropriate for your product(s). We can revisit these label designs if you'd like more feedback, and be sure to post your progress.
Design Your Labels
Post your designs for the labels of your packaging. You may need to design a front and back label for your packaging, so if you do, please post both here.

Packaging Design

Full Package Design
Here we're going to have you present designs for your full package. This container can house all of your products, or even a single product if you'd like. You can use found materials like boxes or bags and adhere additional labeling for the total package, or create your own container with tough paper or cardboard. You also have the option to forego the total package container if you think it isn't beneficial to your product. That being the case, we can continue to refine your label sketches and begin to move towards comping the final piece.
Design Your Packaging
Present designs for the total package. You may need to comp it out first then take images, or if you are using found materials, present the labels that will adorn the bag/box container. If you are doing a single product and don't want to use an additional container, we can revisit and refine your label designs.

Final Feedback Round

Final Critique
This will be our last opportunity to talk about the design or construction of your project before you present the final. If you have any remaining concerns about the design of the label design, package design, issues with construction, let's talk about it here. Post images of what you're working on if you'd like some more feedback, and we'll get you on track.
Get Some Feedback
Post any final designs (labels, packaging, etc.) that you'd like to receive feedback on before the final product is presented.

Final Presentation

Let's see what you came up with!
Let's see what you came up with! Post pictures of your final products and we can evaluate how you did (I'm sure you did great!) You'll get feedback on what you've been working on when you present the final.
Present Your Product
Post images of your final products and let's see how you did!

Additional Resources

The Dieline is a great source for both branding and packaging inspiration. You can also sort by industry if you're looking for a specific type of packaging.

http://www.thedieline.com/

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