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Hammerhead Shark

I started by picking my animal – Hammerhead Shark. Hammerheads are cool and unique animals. Their wide heads with eyes on the ends give them an almost panoramic view of the ocean. They are sleek and move very fast.

Brainstorming

I started messing around with the lettering inside the head shape of the shark, but thought it was too complicated. I was also thinking of incorporating tooth shapes into the serifs.

Finally, I decided to simply make an H for Hammerhead or drop cap using the shapes of the sharks themselves.

I like the images of schools of Hammerheads, which inspired my final version.

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