Halcon Marketing Lab Newsletter

Halcon Marketing Lab Newsletter - student project

I recently subscribed to a local marketing/ branding agency email newsletter. Right away I was caught by their welcome email. The subject line said:  “Congrats, Friend.! You're Ready To Grow Your Brand.” with a cherry emoji. I thought that was very creative. Although it was an automated email, it still caught my attention. 

Halcon Marketing Lab Newsletter - image 1 - student project

The tone of this email was very welcoming, personal, and straight to the point. It gave me all the information I needed to expect by joining the newsletter. The body text flowed nicely and I further engaged by clicking on the link to the free mini-course. 


The design and layout of the email was also very appealing. That let me know that they have a great understanding of branding.