Haircare Product Company

Haircare Product Company

Updated Feb, 3rd 2013



The Map
1. The major player in the system are buyers, people that may purchase my new haircare tool.  They will do this through my company website.


2. List out any selfish reasons why each player would need their contacts/friends to join the service.

I don't know why currently.  I can think ot three preliminary reasons why buyers would want others to join/follow the company website.

(I) brag about their purchase 

(II)  Extend a coupon to a friend (justifies I)

(III) read for yourself or share styling tips with friends.

note:  I will only launch initially with one type of hair tool, so only III would give the purchaser reason to return.  The first two area geared toward a new customer. 


3. List out all things you could possibly charge each player for on the service

I do not know how this would apply in my case given the customer is only paying for one thing (hopefully) - a haircare tool.


4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service

Reason listed in 2.

{{Second week parts}}
5. List the channels (email, facebook, text message, etc.) that you will send your users’ invites through and how you will get that contact data
6. Create what those invites will look like

Discuss This Project

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