Goals for 2016
Client Persona Breakdown/Audience Analysis:
Margo and her family relocated to the M… NC area about a year ago from Florida. Margo is married, around 40’s and has a son and daughter in high school. Both her husband and her work, but her husband is the main breadwinner.
She loves to host get togethers and entertain friends, family, and co-workers and their beautiful new home. On the weekends she and her husband have breakfast in small towns and enjoy the urban but modern atmosphere this part of NC has to offer.
Her style is classic, but she loves to have her hair done professionally as it is time out for her to be pampered. She is also busy and likes to have things scheduled and done by professionals so she can do things she is good at.
What irks her is when people are late or she can’t get what she wants when she wants it. But she loves to visit little towns and loves to boast about little secret spots. She love to eat locally, especially seasonal food. And because she is young at heart and loves photography she not only has a facebook account, but also an instagram. Her friends from back home love to follow her and enjoy her posts.
2) Why Justiss @ Volt Salon is a good fit for Margo:
What can be offered that other salons may not be able too
How services will be offered to Margo and others like her