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Jazmín Marquez

Graphic Designer

50

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HOLISTIC BLOOM

1. CREATIVE BRIEF

BACKGROUND

Jennifer Schiller is a mom and a NC-based boss lady of Holistic Bloom, a wellness advocate and essential oil educator and lover of all things that support natural health. She doesn’t have a brand/logo so she needs one that reflects her personality and passion for the things she does.

OBJECTIVE

Design a logo for Holistic Bloom that gives the sensation of natural health and wellness and engages anyone who has passion for natural health.

TARGET AUDIENCE

Men and woman aged 20-60, who want to feel healthy and love the earth’s gifts to support their wellness.

MESSAGE

With a genuine passion for all things that support natural health. Jennifer will share her health secrets, experiences and knowledge about health secrets so that you can experience holistic living.

COMPETITION

Other wellness and essential oil advocates.

DISTINGUISHING CHARACTERISTICS

She lives a green life and share her knowlage with everybody despite the fact she’s a mom of 3 girls. She helps anyone who wants to improve their health. 

CREATIVE CONSIDERATIONS

• Avoid yellow as main color.

• Pink is ok for flower or elements.

• A drop as one of the element (essential oil drop)

TONE / KEY WORDS

• Fresh

• Modern

• Serene

2. MOOD BOARD

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