HM's Travel Start-Up

I am most passionate about travel.  Traveling, I feel, is the best way to create empathy in others and create a new way of seeing things.  This empathy is how barriers are broken down, stereotypes eliminated, and fear of the unknown overcome.  There's much more to traveling than a trip.

That being said, I'm helping an early-stage travel start-up with their business development (and a whole bunch of other stuff).  I thought that creating a strategy, or a story, would assist me in not just social media efforts but really how I communicate the brand to others.