HANDS OF GIANTS

HANDS OF GIANTS

For the Distinguished Man that Aspires & Inspires
A Rebel amongst the Conformists
A Mogul amongst the Moderates
A Man amongst Boys, or rather a God amongst Men

"Everything is Small in the Hands of Giants"

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OBJECTIVE

A clean, simple, men's blog for fearless dreamers, hustlers, and go-getters
that stimulates creative thinking, positive values, and motivation among young men.
a well-designed masculine, collection of accessories that exemplify confidence, wealth, & style for like minded men. 

TARGET AUDIENCE 

Young Men in their 20s & 30s that are shedding their adolescent skin, and growing into "Real Men". Hands of Giants is for those that appreciate unique items built with high-quality materials, and incredible attention to detail. 

STYLE/VOICE

Whimsical, playful, quaint (attractively unusual)
Thought provoking (creative meaningful motivating)

CONTENT PILLARS

Lifestyle brand/blog = Real manliness, self-improvement, personal and professional growth, post-adolescent life, and life’s finer things (cars, spirits, etc.).

Mind - motivation, positive thinking, struggles/ achievements
Body - health/style, recipes, how to's, style coaching
Soul - music/art/literature/beer/movie reviews

Required Reading (reposts/links)
Required Listening (soundcloud)


MESSAGE
Grow
Dream Big
Hustle/Grind
Live Life/Take Action
Balance (Body, Mind, Spirit)

Distinguishing Characteristics:
Natural Materials, Handmade, Positive Message

Creative Considerations: 
Warm earth tones, nature-inspired color schemes, and raw materials
Each Product ships in a uniquely designed package with a positive motivational message

Tone/Key Words:
Clean, Modern, Manly
Tilt-Shift, Closeups, Hand made
Urban, motivational, powerful

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