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Penny Birch-Williams

Artist, Entrepreneur

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Growing My Online Art Business

I am a full time artist selling my work online through my shop at www.pennybirchwilliams.etsy.com as well as prints at http://fineartamerica.com/profiles/penny-birchwilliams.html

Of course I have a facebook page https://www.facebook.com/pages/Pennys-Art-Adventures/122592793850

and a blog, which I've pretty much abandoned this year  www.PennysArtAdventures.com

and I'm on Flickr http://www.flickr.com/photos/pennybirchwilliams/

I've also set up accounts on Tumblr and Pinterest but haven't done anything with them.  I've used StumbleUpon but haven't been there for awhile.I find it difficult to keep up with all of it and to know which are actually beneficial to my marketing efforts. I am unsure how to focus my efforts to get results.

I've only been working on my business full time since November when I lost my job, and my main goal is to  produce new work to fill my shop and keep more people visiting and buying.  However, being found by people who might be interested in my work is challenging.  I'm also trying to optimize my SEO on etsy and for Google so I am found more in searches.  I know social media is important and hope to improve what I am doing, so that is my goal with this class.

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