Reuben Levi

Founder of Grits Co.

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Grits Co.

Your Name:  Reuben Levi  

Location: Houston, Texas

Brand Name:  Grits Co.

Slogan/Mission Statement:

Grits was created to graphically represent the southern experience in an unapologetic way. Our slogan is simple, “No Grits No Glory”, It’s a reminder that if you want to do something you love for a living, you will have to put your whole self into it and never give up.

Grits Co. Logo Redesign

I wanted to redesign my logo for a while and haven't got around to it. Untill I saw this class and knew it would be a perfect opportunity to work on my logo and learn some new tricks as well.
For the redesign I wanted the logo to feel more organic and resemble the design or logo that would appear on 50's or 60's packaging.

Here is my newer version. I wanted to keep the playfulness but simplify the look.

Version 3: The hardest part of typography is self editing to get that right look. I deceided to take Simon's suggestion and let the letters float free.

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