Garry Booth

Illustrator / Gallery Owner / Entrepreneur

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Greenside Billfolds

Update 5/28: Here is round 1 of the wallet design built from the headcover... We used black nylon ripstop fabric for the lining. The wallet measures approx: 4 1/4" x 3 3/8"  closed. It has a total of 5 credit card slots (3 front facing and 2 slip ones) and one cash/receipt slot.  We used some less worn black headcovers I had, and are now debating on weather to make the whole wallet from the headcover material, or just the outside...  Would love feeback on that.

Update 5/23: I have been playing with the front part of the package, and decided it needed to say what the billfold is made of, and have more of a golf feel.  I also added a little ball and tee graphic to drive that home...  Waiting on the initial sample, should hopefully have that in the next couple of days, I should be able to have a more realistic mockup soon.  Please keep in mind, this will all be hand drawn for final.

Update 5/21: I decided for the business card sized inseert for the inside of the wallet, I wanted to do a "Course Rules" (Care Instructions) and Blank Scorecard (Reverse Side).  I did a little research on some old score cards and will move on to laying out this card by hand next, while concurrently working on the packaging sleeve and POS display.

Update 5/20: I did a quick mockup of the sketch concept in illustrator to quickly play around with some type placements and colors.  I found some colors I liked (old school green and a nice green-grey) on a cream paper stock, and started fleshing out the placement of the divot repair tool/bottle opener.  I am not sure about the scale of the tool, so I might pick one up to use a s a sample.  I also met with a seamstress yesterday and discussed how the wallet will be constructed -- I should have some samples and stuff to show for the peer review hopefully.  Anyway, here is the illustrator file.  Much too clean for now, everything will be hand done for final.... also using a placeholder wallet from google images for now.

Update 5/17: I am leaning more toward a sleeve only for this package now, I realized it is just too much waste product, and I wasn't feeling that.  A lot of higher end wallets comes with hardly any packaging at all, so I think I am leaning towards this route.  The divot repair tool/bottle opener will be slotted into the back along with the story.  There will be a business card sized insert on the inside with additional information...

Update 5/16: I did a little research on metal stamping, which I think would be a nice addition to the wallet, somthing like Jon's 1-inch-button-on-the-hangtag idea.  I am thinking about including this divot repair tool and bottle opener combo somehow, and branding it with a stamp.  Perhaps this could be used on the course or at the bar, for only a bit more cost, and it would be included with the wallet as a bonus.  I'm curious about the metal stamping, it looks pretty straightforward online, but I don't know how easy it would be by hand.  I'd also like to find out how to grime up the metal a little bit to make it look a little more vintage...

Update 5/16: I started sketching ideas for the logo, product, and packaging...  I am leaning towards a traditional box or potentially a peggable header card and elastic band.  I was experimenting with different G letterforms, and found one that looks like a wallet and has a double read -- pretty amped on that.

For the packaging, I am thinking having it be the essence of vintage golf, but also be marketed towards everyone, since the functionality is the same as a regular wallet.  The design of the wallet is no frills, stripped down, and low profile.  Thinking of going with the lime greencream color palette for final...

Also brainstorming keywords associated with handmade repurposed items like these, and experimenting with addon items like Jon's button on his hangtag.  Potentially a divot repair tool or maybe a flat bottle opener.  Let me know what you guys think!

MY PROJECT:  to create a line of mens wallets made from repurposed vintage leather golf headcovers.  The company "Greenside Billfolds" will have an Americana, vintage, heritage style and will be a unique and nostalgic high end item.  I plan to partner with a seamstress to make actual samples for this class, and my ultimate goal is to brand, create packaging, and potentially a counter POS display for the billfolds for specialty pro shop countertops.

The below mood board looks at a general vibe of 60's and 70's golf product and lifestyle.  My dad and my uncle are both professional golfers that remember golf in this time, and they are offering creative feedback from a nostalgia point of view...  Off and running!

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