Great Editorial Content - Of a Kind

Great Editorial Content - Of a Kind - student project

I think the Of a Kind emails are a great example of accomplishing a business goal through editorial. It's one of the only weekly emails I receive that I actually make sure to open, read in full, ... and often click through to purchase as a result. Here's one sample. 

The business goal is definitely purchase but the background and context really help communicate "why". 

Great Editorial Content - Of a Kind - image 1 - student project

Abigail Besdin
Content Lead, Skillshare
Teacher