Jon Contino

Lettering for Package Design: From Sketch to Label

Hey Dave, great progress so far! Are you planning on making this more handmade looking like Jon discusses in the courses? If not, I like what you have going. I would recommend getting rid of the white "shadow" you have on the type and maybe just making the type white so it really pops! I might look for a different font too since it looks like the same one from "BirdSong Brewing". This might allow for some more padding around the type in the banners too, they look a little tight.

Thanks, Daina! I had all of this started before I even knew about the class. And, the client showed me the BirdSong stuff after I had already designed these. All the lettering was created in Flash.The logo on the lower left and "Earth First Ales" were supplied by the client. For everything else, I'll be going back to the drawing board and redesigning. I'm imagining something closer to Queenbee Ale and Bloodsucker IPA.

<img src="http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/c6d68419" alt="Grasslands Brewery Beer Labels - image 1 - student project" class="zoomable rounded-image-wrapper" srcset="http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/c6d68419 600w, http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/c6d68419 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">I'm designing some beer labels for a startup brewery...Grasslands Brewery. Above are some images that they sent to me for inspiration. Below are a few of my initial designs....<img src="http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/f730d067" alt="Grasslands Brewery Beer Labels - image 2 - student project" class="zoomable rounded-image-wrapper" srcset="http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/f730d067 600w, http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/f730d067 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/4c0ff1f7" alt="Grasslands Brewery Beer Labels - image 3 - student project" class="zoomable rounded-image-wrapper" srcset="http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/4c0ff1f7 600w, http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/4c0ff1f7 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/610ba2a9" alt="Grasslands Brewery Beer Labels - image 4 - student project" class="zoomable rounded-image-wrapper" srcset="http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/610ba2a9 600w, http://s3.amazonaws.com/skillshare/uploads/project/477ac93add0d280b9e9d339dbd4cde00/610ba2a9 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">

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