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John Karrys

Gods of Greektown

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3

Gods of Greektown

They are too big to fail...

                                                                      

...but no one is too high to fall

GREECE

SPAIN

ITALY

PORTUGAL

UNITED STATES OF AMERICA

CANADA

Love of country is what I do not feel when I've been wronged  

 

 

Zach and Costa Manos, brothers in their mid-twenties, want to earn their father’s respect and feel ready to be initiated into the world of adulthood—until a knock on the door of the family’s home shatters their faith in family ties and civil society.

After their parents are handcuffed and hauled away, a crisis of conscience sets the brothers on their own separate quests into the underworld of Greek Society where they must confront the men they most admire.

Based on a true story, Gods of Greektown is a quest for justice for those who suddenly find themselves homeless due to the white collar gangsters who have the immunity to operate above the law.

1.) What is Marketing for? What does this department/function/budget exist to do?

Marketing is a vehicle to generate emotion about injustice, the abuse of power, and the discovery of meaning.

2.) What are we allowed to touch?

Gods of Greektown is a novel available in bookstores everywhere.There is a website godsofgreektown.com.  Type my name (John Karrys) or the name of the book on Google and see.

3.) What can we as marketers measure?

I can measure web traffic, book sales, and the quality of inquries I receive.

4.) What can we change?

I can continue to learn about white collar crime and the effects it has had in creating the new homeless, and contribute articles toward furthering this understanding. Also, I can investigate the crimes that many of us ignore or don't get reported so that we don't becomes victims of those who abuse their power over us.  I will share this information on different social media platforms.  

5.) What promise are you going to make?

This story will change you, make you stronger, and force you to pay attention to your immediate surroundings.  There are many archtypal stories like it throughout the world, though most homeless are too spiritually defeated to be heard with dignity.

6.) What’s the hard part?

Finding my audience, gathering my tribe, and then producing a sequel.

7.) Should your organization be making trends or following trends?

Gods of Greektown is designed to do both.  It is in the process of becoming a feature film, but it's more important that I find my tribe and take new action on those that cause homelessness.  Everyone has a debt to humanity in some way, and for me there is no time to waste.

8.) Where is the risk?

I don't know who my audience is.

9) Who is in charge?

I am.  For good, and for bad.

10.) Marketers spend money. Where are you spending the money? What is it for?

 I spend a lot of time learning about marketing.  I spend a lot of time researching and crafting articles about Greece, fraud, and so on.  Time is currency. 

11.) How should you be spending your time?

I'd like to improve my writing and blog more consistently. I would also like to continue to connect with people who care about the same issues as I do.  I'd like to direct my attention to the homeless and devise new strategies to give them a hand up.

 The Four P's:

Positioning: Greek, white-collar crime, family saga, coming of age, Toronto: A Greek-Canadian story, mortgage fraud, book has been optioned to become a feature film

Promotion: Facebook, Twitter, LinkedIn, Instagram, Tumbler, Pinterest

Through these platforms I want to share with my audience of different ages the themes from my book that directly apply to circumstances around the world. The devastation that has happened in Greece with skyrocketing unemployment is well known.  Like Spain, there are other countries hurting too.  I'm afraid that being consumed with too much technology, and too many apps, has made people not care enough about others. This is mainly due to the way in which technology has fed people's inherent narcissism, thereby lessening their empathy.  

Public Relations: Toronto is no longer a model city with guarded secrets.  What happened in Greece is a white collar crime that can happen anywhere but can't be covered up anymore..  

People Like Us:  Street Justice is our only moral recourse when traditional court justice continues to be a revolving door between white collar gangsters inside financial instiutions and law firms.

If we raise our children to have moral values then we as adults should try to live with integrity.

We sincerely care.  We never stop caring.  Feel at home. We're not going anywhere.

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