GoDaddy.com is a popular domain name registrar and web hosting provider. They claim to have more than 54 million domain names under management and is the largest provider of secure websites with more than 10.7 million customers. It was founded in 1997 by Bob Parsons as Jomax technologies. Some of GoDaddy.com's branding traits are fun, young, easy, and simple for everyone. They also recieved a lot of attention for its raunchy and sexually suggestive superbowl ads. While those are humorous, it has also been criticized by some for its sexual content. In September 2012, the company experienced a major outage which resulted in millions of websites taken down. GoDaddy claims that the incident was due to internal errors and not a DDoS attack. For the rebrand, I intend to incorporate security and stability into the logo design as well.


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Sorry about posting late. I had a more difficult time sketching it out since im use to going straight to computer.  I pretty much ended going off from my moodboard and explored a bunch of fonts, lockups, etc. I am thinking of using a lot of green and vibrant colors since i was thinking of a green light for "go."


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