GIVING ARTFULLY (www.givingartfully.com)
What is Giving Artfully? It is my way to connect my two passions: crafting and philanthropy. It is a platform where crafters can find crafting volunteer opportunities and for community organizations to post handcrafted needs.
I am always looking for ways to give back and after spending an evening with a dear friend who is one of the crowdsourcing pioneers, I wondered if this idea could be broadly applied to sourcing products versus money. Instead of people coming together to finance a venture, why couldn't people come together to fulfill the crafting needs of an organization? After many months of thinking of this idea, I decided to put it to action - I would never know if it would work unless I tried.
My vision is that Giving Artfully will be a tool connecting crafters and community organizations.
At Giving Artfully, we aspire to make the volunteering process simpler by:
We also aim to be another alternative for community organizations to procure the handcrafted goods they need.
I launched the website in late November of 2012 with 5 organizations needing handcrafted needs. Today, we have over 20 organizations with over 1300 needs. We have had some great volunteers, donating over 100 items in the short time we've started.
Current marketing strategy:
1) I have posted my website on crafting sites to get teh word out. I have created my own boards and have had some great feedback
2) Have reached out to a handful of crafting/knitting blogs.
3) Have a Facebook page (only 100 like so far) and Pintrest Page
4) I have a blog, but need to update more frequently
With the class, I hope to gain a larger audience to spread the word about Giving Artfully.
I am going to focus on implicit invites - getting more users to spread the word about my app.