Give it life! A homepage analysis of Women's World Banking
I am on the marketing and communications team at Women's World Banking. We will be updating our website in the coming months after the current branding exercise. I found it hard to focus on one thing, maybe because there is so much baggage that goes along with the website in its current form so instead I went for a project that focused on the homepage and it's biggest problem--it's lame.
I looked at three elements and had recommendations for each, using competitive audits: Layout, Content and Navigation.
I'm a little short on the research (on time as well) and most of the recommendations are aesthetic, so I would appreciate any comments on the validity of these recommendations, any other stuff I missed. If the slides are a little sparse, it's because I try to keep my talking points off the screen so people have a reason to listen to me :)
Link here: https://docs.google.com/file/d/0B1b2rQehdYdzcHNTVk45T3JZMEE/edit?usp=sharing