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Give Aid Direct

Give Aid Direct enables people to give directly to people impacted by disasters and poverty. We are creating a network of people who want to choose where their donations go and allow the recipients to choose how to spend the donations.  

In Uganda, we are working with the Daylight Project who are providing lights in slums and working with entrepreneurs in these same areas to help them build their businesses.  

11 Questions:

1.) What is Marketing for? What does this department/function/budget exist to do?

  • design the brand 
  • attract donors & recipients
  • tell the story

2.) What are we allowed to touch?

  • basically everything

3.) What can we as marketers measure?

  • Traffic to website, donations, repeat visits, # of projects completed

4.) What can we change?

  • design, the way things are communicated, the systems in place

5.) What promise are you going to make?

  • donations given directly to people in need will have a substantial and tangible impact in their lives
  • recipients of donations know their own needs best

6.) What’s the hard part?

  • Exposure 
    • getting people to be aware of Give Aid Direct
    • traffic to site and conversion
  • TRUST 
    • getting donors to trust that recipients will spend the donations wisely
    • Getting donors to trust Give Aid Direct and the process

7.) Should your organization be making trends or following trends?

 

  • follow trends?

8.) Where is the risk?

  • Risk that donors won’t trust a new process
  • Risk that donors won’t believe recipients will spend the money wisely
  • Risk that recipients will make poor choices
  • Risk of money getting into corrupt hands

9.) Who is in charge?

  • Give Aid Direct has a board of trustees

10.) Marketers spend money. Where are you spending the money? What is it for?

  • currently we are operating on a shoestring budget, mostly relying on volunteers
  • we have a google adword grant that we are using

11.) How should you be spending your time?

  • telling stories of the recipient
  • figuring out how to increase traffic to the website?

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