Matt Pearson

Founder at GigFunder

29

10

GigFunder - Fans bringing bands on tour to their own cities

The Map
1. List all major “players” in the system (eg. a marketplace may have two major players: buyers & sellers)

a. Artists - Musicians/comedians/speakers/etc.

b. Fans


2. List out any selfish reasons why each player would need their contacts/friends to join the service

a. Artists - Want to make money and gain more fans. They want fans to share the tour with their fans to expand their reach, play more shows, and establish a relationship with their fans. They need money to travel and this provides a way to get money for a tour sooner without asking their label for support and having to pay it back.

[#4] Artists want to book more shows, increase their fan bases, and make more money. Using GigFunder accomplishes all three and it's way easier than trying to actually keep track of all the cities your fans keep requesting you to tour.

b. Fans - Want a say in where their favorite artists tour so they can see them live. In order to fund a show, they are excited to share the campaign with their friends to encourage more pledges and make the show happen.

[#4] Fans want to take ownership in the process. They are asking bands on their Facebook pages, YouTube comments, and Twitter all the time to come to their own cities. This is their opportunity to make it happen and they are extremely motivated to tell their friends to make it happen.


3. List out all things you could possibly charge each player for on the service

a. Artists - Pays 7% of the money raised for use of the platform.

[#4] Artists don't have the time or expertise to build a platform that allows fans to pledge money for specific shows. They would use GigFunder over Kickstarter because GigFunder allows fans to create and fund campaigns for specific cities. Using GigFunder allows them to presell tickets to shows, collect more money from their biggest fans, and collect money for a tour sooner.

b. Fans - Would pay for their tickets or other pledge awards through the site, but are not charged directly by GigFunder. They are agnostic to whether the artists uses GigFunder or another crowdfunding platform, except that with GigFunder they can make a show happen in their own city instead of pledging to support a tour for an artist and possibly having to travel long distances to make the show.

[#4] Fans care about the artist, not about GigFunder. However, they should encourage artists to use GigFunder so they can make shows happen in their cities.


4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service

{{see above in section 2 and 3}}


5. a. List the channels (email, facebook, text message, etc.) that you will send your users’ invites through and b. how you will get that contact data

a. Facebook, Twitter, direct email links

b. Fans will use embedded Facebook, Twitter


6. Create what those invites will look like

Tweet

Email

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