Updated Feb, 15th 2013
Problem: Target customers are buying gifts for men and looking for something specifically more masculine and unique than generic gifts. If they weren't, they would be searching for 'gift baskets' not 'gift baskets for men'. How do we make sure that we're offering more and better solutions to this?
3.) Men can be notoriously hard to buy for. Many gift givers struggle with what to get 'the guy who has everything'. Because of this, customers are looking for unique ideas that present well and that the recipient has never even thought of buying for themselves.
4.) Often times, the gift giver seeks out to find the 'perfect gift' but often gets frustrated by the apparent lack of options to suit their needs. This usually leads to satisficing, as they end up purchasing the gift that seems to be the best option available to them in the limited time remaining. Usually these gifts meet only the minimum of standards or requirements and don't properly represent what they wanted the gift to communicate: thought, effort and some level of uniqueness or creativity.
Our customer is someone who is indeed looking for better and more gift basket options. We've found that not only must we offer a variety of quality solutions, we must do so in a timely manner. Often our customers are looking to complete a purchase and have a gift package delivered in a matter of 1 to 2 days.