Getting from 275K to 1M Unique Visitor/Month for Beauty Content/Commerce/Community Site
We're a community that talks about anti-aging beauty products. We started as a blog, but moved to ecommerce. With fast growing sales in our first two years, we're starting to see a slow-down as haven't been capturing more NEW customers.
Currently we have been using 'explicit invites' via refer a friend - but have had a very low success rate. Our current offer is "refer a friend and get $15 (and they get 15% off their first order".
Given the 5 new strategies, the one we will try is PR.