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Tiago Forte

Founder, Forte Labs

273

14

Get Stuff Done Like a Boss logo

I teach a Skillshare class on productivity and workflow design called "Get Stuff Done Like a Boss." I want to use this class as an excuse to redesign my logo. Here are the sketches I've come up with so far:

------------------------ Update 1/19 ------------------------

After feedback from people online and off, I dove deeper into Illustrator and went through a number of iterations on my design.

I also realized that I had to take a step back and figure out what this logo is about, what it's trying to represent, and how it reflects the business that it will be used for. I came up with the following:

1. Values of the business

  1. Efficiency
  2. Minimalism
  3. Practicality
  4. Transparency
  5. Friendliness

2. What I wanted the logo to communicate

  1. That this business incorporates good design without getting bogged down with it
  2. Minimalism combined with good taste
  3. Happiness, satisfaction, and friendliness, but not in an annoying/cloying way

3. The interpretation of the logo:

  • It is a beaker with bubbles coming out of it, because of the "Lab" component. The colors mixing together in the beaker show that my productivity coaching is multi-disciplinary, drawing from many diverse fields. The bubbles (in some of the designs) look a little like gears, emphasizing the importance of performance and efficiency.

Here you go. Any votes on specific designs, or tips or comments are appreciated:

------------------------ Update 1/22 ------------------------

I've gotten great feedback here and on Facebook (which was surprisingly aligned) and focused on design #4. Here is a new round of iterations. I'd love to get any feedback or advice. Once I have the shapes nailed down I'll do a new round with color.

After many hours and design rounds, here's the final design I came up with:

The most-used form of this logo is as a banner on websites, so here is the full banner version I've come up with:

Any advice or comments would be appreciated. Do you like it? How can I make it better?

Here's the before version for comparison:

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