Updated Nov, 8th 2013
Brand Proprietor : Brad Turner Locaction: Delaware
Brand Name: Genuine Imitation Art / 3EYES Brand Solgan: "Question Everything"
Main Site: www.3rdeyedesign.blogspot.com
Web Store: www.3eyesart.bigcartel.com
Demographic / Customer Profile: I wish to connect the Genuine Imitation Art and 3EYES brand with anyone that enjoys cool pop art with a social and street art twist. I like to draw my demographic in with with the use of recognizable images and memory association.
Consumer age: Any
Price range of appreal: Affordable with in each garment. i.e - T-Shirts: $20-25; Hats: $25-$35; Accessories: $5-$15, = Affordable quality products.
Price of Art: I approach every art sell like this: I have sold art to friends for as little as a $1 and I have a had commissions that can be $3,000+. The bottom line is, I want you to have the piece in question rather then aspire to own it. Evrything is negotiable with in good reason.
Budget, Budget and Budget: As many of us are navigating through this barren economy, I have not been immune to its effects. Currently, I have debt like many of us and with what little extra funding I have after paying my bills. I produce small runs of items life buttons, guitar picks and slickers because, I still very much believe in the dream of producing a large run of t-shirts. I produce these items to put into peoples hands to let them know that I am pursuing the “Genuine Imitation Art” dream. I am very much interested in any type of business partner and or an investor that believes in not only myself but also the “GIA” charter. At this point, I am throwing caution to the wind in hopes that all my hard work will pay off in a positive and humbling way. (Please see the investor section of further instruction to get into contact with myself, Brad Turner.)
Budget Details: I am thinking, I will need around $2000 to $4500+ to properly produce the T-shirts that I am proposing in the pitch deck below. I wish to produce and tag a quality line of shirt that will last more then one season and be apart of some ones rotation in his or hers wardrobe. Honistly any and all funds at this point in time would be used productively.
Employees: Currently I am doing all my own fulfillment form my web sells and if the volume picks up any more, I will need to hire a part time person to help pack and ship out orders. I would more then likely pay the person an hourly rate to help myself out with fulfillment. I am currently doing all my own book keeping as well.
Time Frame: I believe given the contacts that I ready have both in whole manufacturing and vendors that I am currently using, three months from funding to production, to actual tangible product in hand should take around three months. Granted you have to allow for unforeseen circumstances and the cost of services to change at any given moment. I would like to dedicate every waking moment to achieve true success by taking the “Genuine Imitation Art” name into the consumer market. Although I do know that heart and dictation are needed to achieve success, that is exactly what I have and running Genuine Imitation Art on a larger scale is always what I have dreamed of!
Marketing: Social Media, Social Media, Social Media! With a presence on any and all Social media net working sites I hope to inform and encourage the masses through the GIA / 3EYES charter and products. Also print adds and web blasts will also be used to reach the core demographic.
Underground Marketing: In addition to the normal avenues of marketing I would like to use a street art campaign and sponsor some bands and musicians that I belive in. As we all know Music, Art and Fashion go hand in hand. I would also like go to and set up a merch table at festives like Lollapalooza, Coachella, Bonnaroo, Firefly, Orion, SWSW and the list goes on. I think by not only having a supportive presence at music festivals, I could also do tours like Van's Warp tour. With the possiblity of going on tour I could do live painting and also interact with my demographic and sell GIA / 3EYES prodcts accordingly directly to my main consumer. In accordance with my Fine Art pratice I would like to cotuine showing in Galleries both domestically in the US and abroad in Europe and Japan. I would not only have my GIA / 3EYES art on display. I would have exclusive apparel and products that would only be available at the gallery and the gallery opening. Further more, I would like to send care packages to some of the online street wear blogers and youtubers for honest feed back. If I truly have a presence in Music, Art and Fashion the traditional and non-traditional marketing concepts will pay off in directly connecting with my core audience on every level.
Detail shot of myself finishing up a Gallery Installation at the Chris White Gallery, C. early 2013
Introduction / Brand Story: Since I was little I have always liked and appreciated various forms of advertising. Specifically advertising characters. Advertising characters have become iconic forms of culture significance in popular culture, from the Michelin Man selling tires to Bob’s Big Boy selling food. I hope to introduce Kid3EYES into the world of consumable goods and flourish with a keen sense of awareness.
Origins of Kid3EYES:
This was the first Kid3EYES Image I produced in 2008. Mixed Medium Collage on canvas. Ink on brick, 2012.
Kid3EYES was conceived through the filter of street art and satire in 2007. The Kid3EYES image coupled with the simple tag line “Question Everything” brings about an idea much like an advertising character and a specific slogan.
Hand Cut Stencil, Spraypaint on Canvas. Gallery Installation: Chris White Gallery December 2011 / January 2012.
Back Story: The reason for the three eyes is, every truth has three sides, much like a triangle. I use each eye to represent a side of the previously mentioned triangle. Each eye sees it’s own individual truth, the three corners of the triangle, three sides to every truth.
- I have an interpretation
- You have an interpretation
- And finally what actually happened.
The tag line “Question Everything” comes from the idea of questioning your surroundings and educating yourself. I believe that the best way to be informed about any particular subject good, bad, or indifferent, is to be properly informed. By educating yourself the notion of “Questioning everything” becomes a way of life.
Genuine Imitation Art: Is the umbrella catch all I use to construct and conceive my ideas. Whether I am designing for a freelance client, working on commissioned art piece, or designing a product I wish to produce, I work with in the ideals of producing the highest quality product possible. Genuine Imitation Art or GIA is the encompassing Idea that you should not judge a book by it's cover and strive for excellence with in your respective field. Although taken in a cheeky manner I present the Genuine Imitation Art name in fun way, through the many different mediums I design in. Genuine Imitation Art literately speaking defined as:
Genuine: Truly what something is said to be; authentic
Imitation: A thing intended to simulate or copy something else
Art: The expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.
The word and meaning of "Imitation" taken in the unintended playful way of poking fun at the establishment.
Origins of “3EYES”: As a young kid I was into normal age appropriate activity like skate boarding and Art. As my passion for skate boarding took flight I noticed that when I would go out with my friends to skate in urban areas, I was more drawn to the surrounding street art. Don’t get me wrong, I enjoy skateboarding and skate culture still to this day, but my eye was developing for anther form of expression. Through my fascination for advertising and street art I deiced to take matters into my own hands and begin the journey of becoming a street artist. This was C.1993 and I tried many different pen names and finally while I was attending West Chest University, I came up with the name and the concepts behind Genuine Imitation Art. The Name “3EYES” was a longer more symmetrical version of writing eye or eyes, both of which I was writing at that time. I thought that given I was developing the idea of the three sides to every truth. I could bring in the number 3 to represent the idea with in my pen name. I began honing my hand style and that is when I decided to explore bridging my fascination with Advertising characters with my passion for street art together. And, 3EYES was born as a vehicle to introduce my passions for creative expression to the masses.
Mr. Johnny Cupcakes and myself at one of his lectures at St. Joseph's University.
Genuine Imitation Art: Design Deck: Below are the proof of concept designs for the T-shirts I would like to produce. As many of us know the ecnomy and extra money seems to be fleeting. Although none the less below is the "Design Deck" for the firtst coesihive line of Genuine Imitation Art branded appreal. Each design relects a certin aspect of the GIA / 3EYES philosophy. Please let me know what you think and thanks for all the positive feed back both in the past and the present! (Shown in no particular order.), (Refined presentation)
Genuine Imitation Art: Design Deck: Part 2
Below are the first variations of the GIA Design Deck for marketing purposes. (Raw presentation)
This was painted at the first legal Urban Art event called “UN-Capped” in Wilmington Delaware, I was also one of the organizers as well as a participant.
Finally thought: Kid3EYES is a simple interpretation of an idea, the idea of questioning everything. Much Like Bob’s Big Boy selling Food, Kid3EYES and Genuine Imitation Art Brand is selling, knowledge based on doing your own homework and on particular topic or viewpoint.
Genuine Imitation Art is 3EYESart and 3EYESart is Genuine Imitation Art, they are one in the same with the same mind set. Genuine Imitation Art is the apparel branding name and 3EYESart is the branding name for the fine art respectively that portrays the ideas of “Questioning Everything.”
In response to "Original Fake": Yes - I agree the name “Genuine Imitation Art” or “GIA” is very similar in feeling to "Original Fake" or "OF" for short. I have been branding both my art as well as my apparel designs with this name since 2007 and through to the present time. Original Fake made and produced products from 2006 to 2013 and is currently not producing anymore-new apparel other then the vinyl toys that are produced by both Medicom and KAWS. Furthermore, although I do share some of the same influences with KAWS, but we do our respective work completely independent of each other. I have a tremendous respect and adoration for both Original Fake and KAWS. I can 110% promise you that “Genuine Imitation Art” and “3EYES” are completely independent ideas and self-containing brands.
Brand: Longevity and Legacy: Simply and plainly put I wish to construct and conceive fearlessly and with out bounds. I wish to produce times less art and functional design goods and products bearing the Genuine Imitation Art (GIA) and 3EYES names respectfully in to the future in a positive up beat manner while remembering the path that has brought myself to the present.
Investors: At the moment I am looking for investors in any shape or form. I am very eager and passionate about Genuine Imitation Art and 3EYES. Please feel free to contact me and we can open up a dialogue. I am asking for any type of invest both monetarily and in advise. Thanks in advace and I will look forewrod to hearing from you!.
Taking a risk and jump of faith! For everyone that writes a comment on this project, likes the project, follows the project and writes me an email with your shirt size (Shirts are limited in numbers) and address will receive a sticker pack along with some extra goodies. YES that is right I will send you free stuff in exchange for your time. I am more than willing to share the love! Thanks in advance and I will look foreword to hearing from you in the coming days! email@example.com
(Wilmington Rock Circus 2010, Brad Turner and Jared Obstfeld)
Thanks so much everyone for your support over the years! - Brad