Vinicius Vacanti

User Acquisition: The 5 Keys to Acquiring New Users for Free

Just for those wondering what Gentology does: "Gentology is a celebrity-curated shopping club for men.  Our insiders scour the fashion world to provide their fans the freshest looks, gear, and accessories.  "

Jake, how do you plan on driving people to your site?  Will the celebrities promote it or do you do a lot of promoting yourself?

James, thanks for reaching out. We have an agreement in place that requires the celebrities to promote Gentology through their social media pages, namely Twitter and Facebook.

Gotcha, well I hope that works out really well!  Do you have some stats on how well that will perform?

For example, there is a similar project in this class on skillshare (http://www.skillshare.com/The-5-Keys-to-Acquiring-New-Users-for-Free/1137449637/384417648/projects/5127) called Gridiron Grunt and they are all about selling stuff from sports players.  The idea was for the sports players to also tweet out, however it seems like they at least haven't been having too much success.  You should both have a conversation with each other!

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