Gaynor Marshall

Surface Pattern Designer | Sewing Tutor

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Gaynor Marshall Designs - logo design

Intro

My name is Gaynor Marshall and I've just started my journey into surface pattern design and needed a logo to represent my work and my style. My business name is Gaynor Marshall Designs.

Most of my designs begin as hand drawn sketches and I wanted to make sure that "hands on" element is represented in my logo. I didn't want a logo that was very corporate or too rigid, if that makes sense?!

I need it to work across my website, social media, packaging ie: stickers and labels as well as my surface pattern designs and on any products such as greetings cards and stationery.

Inspiration

I am drawn to clean and simple logos.

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I also noticed that I have been doodling a lot of hearts recently.

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I was getting frustrated with my efforts above until I had a lightbulb moment....make the shape first - then add the type!!! Obvious isn't it, and I'm supposed to be creative!!!

The "hearts on a string" are a pattern I designed recently and felt they would work well for what I had in mind.

Colourwise, I was drawn to grey, pink and turquoise...and after discussing it with my family I decided to go with the turquoise.

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I wondered whether a rectangular version would be better for using as a banner on websites, although I am still drawn to the circular version with the additional information at the side.

This is how I see the finished design, although I welcome any feedback.

I used Kirsten ltc for the main business name and I have used Arial on one banner example and Century Gothic on the other, again I welcome any feedback.

I have thoroughly enjoyed this project, it has been frustrating at times but I have learnt so much...especially how to fit images into a shape in Illustrator!!

Thank you Faye.

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