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Game to the Wise

"If you're gunning for the head, then you aim for the eyes.."

This statement is actually multifaceted. 

On the one hand, it is hard to hit what one doesn't aim at.  Worse still, there are targets that are extremely dificult to hit, even if you are aiming for them.  In an instance like this, focusing on a secondary target can be the key or the stepping-stone  to hitting your primary target. 

On the other hand, visually getting the attention of intended clientele is the best way get get them to remember you.  The saying goes, "A picture is worth a thousand words."  Visual communication will almost always trump non-visual  communication.

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