Gabin Zhouzi Aureche

Web Designer & Front-End Developer

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Gabin Zhouzi Aureche's Blog

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PURPOSE

Increase contacts (buisness or not), write about my projects, write about my experiences, discuss with others about what they think about what I'm writing, share the answers I found through my experience, get better at blogging, share things I like, teach what I learnt, write about books I read and found interesting and finally : learn learn learn. 

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AUDIENCE

Demographics : Womens and mens aged between 16 to 40. Working in the creative field or interested by, speaking french and browsing the internet through their personnal computer. 

Psycographics : Curious, interested by articles talking about productivity, creativity, design and new tech. People loving what they do and like to discuss about it. 

Tom is a 23 years old french designer. He live in france and is passionate about graphic design in general but specifically by web design. His favourite tools are his smartphone, tablet, iMac and spend the most of his time on Photoshop, Illustrator and coding a bit. 

He likes to read books about his field but also comics, medieval novels, etc. He's a fan of "The Walking Dead" and "Game of Thrones". He likes to spend time with his friends, talking and drinking from time to time. 

Sarah is a 35 years old woman working as a freelance designer for 8 years. She live in france, has a great experience and work on web projects. She's not afraid to work with english speaking contracts since she already did it. 

She likes to talk about the design process and creativity on her blog. She browse the web to find inspiring articles and usefull tools/plugins. 

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BLOG STYLE

Informative - Descriptive = Constructive

Experiences - Speculative = Concrete

Proximity - Distance = Close

Humble - Pretentious = Natural

Open - Narrow = Friendly

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SMART GOALS

  1. Discuss with (at least) one experienced designer I don't know yet through one of my articles in the upcoming year. 
  2. Get interest from (at least) one experienced designer/developer on one of my projects in the upcoming year. By interest I mean : get forked/contributed/used (github/plugin) or get feedback/showcase (design project). 
  3. Write a guest post or get quoted by (at least) one blogger in the upcoming year. 

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BRAND STATEMENT

Gabin Zhouzi Aureche's personal blog is a constructive, friendly, and concrete blog focused on providing content about the web to creative people, young designers, new tech and internet lovers so that I'm seen as a curious, passionate and friendly designer. 

Why are we doing this ? 

  • Learn (from discussions, practicing, ...)
  • Share things I found usefull, interesting or whatever
  • Increase contacts
  • Get to be known
  • Write about my projects

By putting in the effort to develop quality content on a regular basis, we plan to : 

  • Discuss with (at least) one experienced designer I don't know yet through one of my articles in the upcoming year.
  • Get interest from (at least) one experienced designer/developer on one of my projects in the upcoming year. By interest I mean : get forked/contributed/used (github/plugin) or get feedback/showcase (design project).
  • Write a guest post or get quoted by (at least) one blogger in the upcoming year.

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CONTENT PILLARS

  • Creativity & Productivity
  • Coding tips & Tools
  • Design patterns & Experimentations

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MARKETING STYLE

scaleDemFonts.js is a fucking great JavaScript library. Simple, lightweight and easy to use, scaleDemFonts will make your fonts smoothly responsive. Pure vanilla js, scaleDemFonts is independent for real. 

To "Scale Dem Fonts !", just link the JavaScript file and set it up by giving only one value : your base width for "font-size:1em;". And you're done ! Your fonts are getting damn small or too fat ? Just use the optional parameters "minSize" and "maxSize".

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JOURNALIST STYLE

There is a lots of tips and patterns to make a web project responsive. Some, like mediaqueries, are crenellated by bringing punctuals updates and some other are smoother by setting width using % for example. 

When coming to fonts, even if mediaqueries are still a good crenellated solution, they are no natural smooth solution. That's why I created "scaleDemFonts" : a simple and lightweight JavaScript library making your fonts smoothly responsive. 

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Even if I found the marketing style funny, it clearly doesn't reflect what I am, what I want to be and what I want to share. I want to get involved in what I'm writing about, to bring something more to the readers. But well, isn't the journalist style a bit classical and boring ? Or maybe it's just hard to be honest. Talking like a marketer helps you hide behind overstatement. 

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PUBLICATION CHANNELS

Facebook, Twitter

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PROJECT FLOW

Wednesday - Saturday : Research, Write & Graphics

Saturday - Monday : Proofread

Tuesday : Publish & Share on social networks

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