GS Fitness

A friend approached me the weekend before I signed up for this class and asked if I would design a logo for her. She is starting a side gig as a Beachbody coach. The name she chose is GS Fitness, and she requested bold, happy colors.

Once I finished watching the first lesson I spent my free time sketching concepts. It took a while (and several sheets of notebook paper) to arrive at the final mark. The process was exhilerating and at times frustrating. However, I knew that if I pressed through the idea would take shape.

Sketches

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Refinement

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Color Palette/Pattern

I toyed with the idea of incorporating a pattern.

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Final Mark

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