Updated Nov, 26th 2012
GFTD is new way to gift shop. Invite loved ones to offer monetary contributions to help get the things you REALLY want. We establish exclusive brand collaborations to offer limited edition items that can only be found on www.gftdshop.com.
What's the elevator pitch of your idea? They give to help you get the things you REALLY want.
What's your X for Y? GFTD, the Kickstarter for gift recipients.
Here are the biggest holes in GFTD:
How will you establish brand/designer partnerships with no reputation?
How will you monetize GFTD?
How will you prevent gift recipients from becoming greedy?
The GFTD MVP Solution is a landing page for user's to sign up to receive the launch notification. We will use our numbers to validate our idea for use in securing brand partnerships. Once we secure a brand partnership, the name of the brand will be added to the landing page to build buzz.
What's your goal? GFTD's goal is to secure 100 users to sign up each week.
GFTD's B2B goal is to establish 2 brand collaboration agreements per month.
Which solution will you implement to hit your goal? Press Release. Email blast to friends and family members. Marketing plan for Twitter & Facebook. For B2B, we will send out mailers to prospective brands and designers that will include a business card and a small write up on company letter head.
What is a good week-long experiment you can run to hit your goal?
Follow designers on Twitter, gain new followers and tweet about GFTD. Build excitement and buzz surrounding GFTD. Position GFTD as a new, fun, and fashion forward company.
The BIG Print