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Lauren Coleman

Senior Designer at Spigit

3

3

From Scratch ~ Homemade Treats

[3] ILLUSTRATION

Began illustrating the concept. Here's a solid start. Next I want to convert the "From Scratch" text into outlines and adjust the stroke densities on each letter. I also plan on adding the birthday candle and continuing to play with the colors. This is my first project of this kind, and I welcome feedback!

[2] SKETCHES

I sketched type on a cake stand, then explored some single slice concepts until I realized I was drawing pie. My bestie is really a classy gal, so I returned to the cake stand concept, this time incorporating type into the frosting. This was my favorite concept, and the one I want to explore further.

[1] CONCEPT + MOOD BOARD

My bestie is an incredible cook and baker, showing her love to friends and family through amazing meals and desserts. She once said that if she ever got a tattoo, it would be the heart on her sleeve, and if she ever opened a bake shop, she would name it "From Scratch: Homemade Treats." I thought this would be a perfect opportunity to create a label for her, combining those elements with a classy birthday cake -- the baked good that she feels represents the ultimate celebration with food.

Check out my typography mood board on Pinterest. I spent some time studying Jon Contino's work, sketching some of his letters, in order to get warmed up and sink into the project.

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