Bettina Beuttenmüller

FREUDENWERKSTATT Illustration

4

2

Freudenwerkstatt Portfolio

Exercise 1:

What a challenge to pick the "best 10" illustrations or patterns to represent me and my style...

I love to draw, to paint using watercolor and to print by hand. I even carve my own stamps... My designs are handmade and then refined using digital tools. For example I use my hand drawings in Adobe illustrator to create a natural look of shapes and lines while being able to play with colors and adding textures.

Floral themes, the beauty of mother nature, animals with a lot of attitude as well as real human characters fascinate me. I also have a passion for the quality and style of retro and vintage items.

I would describe my style as painterly, pretty and charming, yet fresh and light-hearted.

With regards to colors I use all shades of green, pink and blue, with a tendency to pastel tones while adding contrast and balance with dark and neutral shades.

Adding my own hand lettering work or some typographic elements is a plus that I enjoy a lot.

While this screenshot features mostly cornerstone designs or patterns, I am adding less complex and simple small scale patterns when creating full collections.

With regards to the markets I would like to target, I am already licensing some of my work successfully to greeting card companies. However I would like to see it also on a broader stationary range including note books and gift wrap. Also I believe there is a big opportunity for my patterns within home decor including textiles (table cloths, pillows, curtains, bedding) and table ware (plates, cups) plus napkins and wallpaper.

Lastly I can also see my motifs on women's apparel and bolt fabric. There is a growing trend towards making your own clothes is Europe and people are searching for fresh fabric designs in cotton and jersey. 

 

a9e913ba

 

Comments

Please sign in or sign up to comment.