Freshly Cut Design & Typography

Hello everyone!

I'm a freelance, self-taught graphic designer in Austin, TX. I loved this lesson as it made me take a good, hard look at my current business card and stretch to improve it based on what I learned here. My logo uses Myriad Pro, and I still like it for its simplicity and clean lines.

This was my first attempt. I used my existing logo. I'm not too happy with the right alignment.

On my second attempt, I turned the card to portrait and highlighted the graphical element in my logo. I chose squares for a few reasons. They're simple and eyecatching. My goal is to make each project I tackle beautiful through simplicity. That being said, I really didn't like how this turned out.

So .... I turned it the other way. Still don't like it. It's all squares and no content. Bleh.

I decided to go back to square 1 (pardon the pun) and build off my first attempt. I'm liking this one, I think. It's the best of the four. I'd love to hear your constructive thoughts.

The serif exercise was a little more challenging for me. I chose Adobe Caslon Pro. I think it looks friendly and inviting and seems to mesh well with my written business message. What are your thoughts?

and finally, my Slab and mixed font exercise... for this I used Alpha Slab One and Courier. The goal was to illustrate love as being both playful and quite serious. I didn't spend a bunch of time on this, but I like the results.

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