Alyssa Demirjian

Head of Brand & Content



Forwarded to a Friend

Here's an email I recently forwarded to a friend.

The birthday cake emoji in the subject line caught my eye right away. Plus, once I saw "Win a year's pass," I immediately clicked open. All I had to do to enter the giveaway was click through and forward the email to a friend.

This was a totally natural thing to do since this friend loves going to shows, plus she likes Micachu, one of the featured artists. I knew she'd see it as a thoughtful forward, not spam.

I also love how this email uses personalization — my name is right there in the header!

Fingers crossed for winning the year's pass!



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