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Forest for the Trees Campgrounds

Update 2:

Alright here we go!

I've updated my moodboard for the project. I've also added another color as suggested. (Browns are my nemesis) I feel like the red brings out the wild side I'm trying to acheive.

Update 1:

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Logo:

Creative Brief:

BACKGROUND

    • With a name inspired by the saying “ Can’t see the forest for the trees,” Forest for the Trees Campgrounds was founded to get away from it all.

OBJECTIVE

    • To inspire the youth in all. To help campers see the big picture in life when so many little details always tend to get in the way.

TARGET AUDIENCE

    • The young. Both in age and at heart. Those who aren’t comfortable in the city. Who want more than a weekend get away.

COMPETITION

    • Other campgrounds

DISTINGUISHING CHARACTERISTICS?

    • • A passion for exploration
    • A guanine care for campers.

CREATIVE CONSIDERATIONS

    •  Keep it clean and simple
    •  Classic Americana
    • Natural tones, neutral tones
    • More images use over use of words

TONE AND KEYWORDS

    • Clean
    • Straight forward
    • Wild
    • Young
    • Free

Moodboard:

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