Andrew Smith

Designer. Marketer. Strategist.

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Focus Fox

My son is in love with foxes, so that made choosing an animal easy. Here are my brainstorm sketches.

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I used to work as an after school teacher in California, and one of the wats to get the class to quite down was "focus fox." Making the shape of a fox head with your hand, holding it in the air, and wait for the class to take notice and follow suit. I decided to use that as my phrase.

Initial sketching with non photo pencil.

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Then pencil:

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And inked with brush pen:

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Black and white vector:

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Three color vector:

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