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Flow Design Studio

Hi everyone!

I am relaunching my hobby blog as a new tutorial based craft blog/site that teaches people how to knit, sew, and create other beautiful items. I'm an emerging fashion designer (which is my main business to-be), but have also been obsessed with the world of craft for many years. I have one knitting tutorial on YouTube that I posted 6 years ago that has generated over 160,000 views and lots of positive feedback, so I'm finally giving myself permission to turn this into an actual business, and hopefully fund my fashion business. :)

Branding Statement

Flow Design Studio is a modern, inspiring, and friendly blog focused on providing content about knitting and sewing tutorials to beginning knitters, beginning sewers, and DIY junkies so that we can teach people how to knit, sew, and make beautiful things in an easy step-by-step manner. 

Why are we doing this?

  • to create a modern crafting learning environment for those who are looking to make things with a modern aesthetic
  • to help people easily overcome the hurdle of learning to knit, sew, and create other objects that may seem difficult and complicated at first and to demystify the terms, tools, and patterns of the trade
  • to become the go-to resource to learn new crafting skills quickly, easily, and beautifully
  • to become a go-to resource for modern patterns and designs
  • to help those who had always wanted to learn how to knit or sew finally learn how to do so!

By putting in the effort to develop quality content on a regular basis, we plan to:

  • build a community of crafters and designers that are absolutely passionate about their new skills and create amazing work!
  • create a list of at least 1000 subscribers within the first year
  • build loyal customers that come back to buy more classes, patterns, and products, and refer their friends

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