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Yaela Sans

Lettering, packaging and illustration

165

8

Flirt

I chose the word "flirt" because I like how in script no letter has the same height to the next one, and I wanted to explore that. Also I wanted to explore how flourishes can work in that situation and if I could make them look like framing the word.

For STEP 1 of the session, I started by doing some handwriting with paper and pencil just to decide the right shape of each letter, the entire structure, solutions for flourishes, the slant, how I can work with space and proportions. And the results were these:

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Then, when I knew what was the general idea, I tried to focus on weight, spacing, how flourishes would look like for real, and sizes. I worked with a brush pen so I could see the widths and the transitions in between. And the results were these:

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Finally for STEP 2 of the session I chose two styles and I made two improvements for each one. The results for the first one are these:

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And for the second one, are these:

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Later on for STEP 3 of the session, I decided to digitalize one of them (maybe in a few days I will digitalize the other one), and it end up looking like this:

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