Angus Wong

Flagship Lifestyle Inc.

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Flagship Lifestyle Inc.

I want to be brief, but I probably won't.

Flagship Lifestyle Inc. started about a year ago. This is the second clothing company I started and operated. Flagship Lifestyle Inc. is separated into 2 brands essentially: Flagship Lifestyle Inc. focuses on clean cuts and premium fabrics, while FLGSHP is more graphic inspired. In terms of brands, we went for the Donna Karen New York, DKNY approach. We operate within 4 principles, the Cool, the Clean, the Bold, and the Sophisticated.

We aim to tackle 2 price points, low to medium and medium to high.

We are 4 friends, 3 of us live in Vancouver BC, and our 4th is located in Taipei.

We are currently showcasing and selling our first collection, online and at our pop up store. We unveiled our company and products at our first pop up store (pictured above) on 12/21/12; the Mayans and us call it our day one. We threw a launch party with a DJ and a bar. The pop up store lasted 10 days, and we sold half our inventory!

We launched our online store (www.flagsh1p.com) in April and received online orders from around the world. In our first month, we had just under 3000 hits. Traffic has died down since, but that was expected.

Currently we are running our second pop up store. This one operates from 6/11/13 - 7/11/13. The store is located in a good area with lots of foot traffic. We had a party this past weekend, and that went well. The busiest day of this store yet.

Pop up stores give people the opportunity to see and try our stuff on at a physical location. We feature a premium cotton called PIMA cotton in our current collection. We want to spread our name to people we don't know at our store, and really understand the demographic that we are catching through our marketing efforts. Even with the power of social media, we know human interaction and word of mouth go a long way.

We are currently waiting to get samples back for our next collection. Our next step is to market to stores. We realized going directly to stores with the first collection can sometimes be a disadvantage. Brands without a reputation could easily get lost in the mix. We found buyers who can’t move product are less inclined to buy again.

Moving forward we are continually reaching out to our network, trying our best to get clothing on celebrity endorsers. We are ready to take the next step.

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This album documents our trip to Hong Kong in May. We were there to work on our next collection. We went from Vancouver to Hong Kong, then spent a few nights in Macau to watch one of our partners, Godfrey play in a Yao Ming hosted celebrity charity basketball game. After being in Macau, we went back to Hong Kong to finish up our work and then travelled to Taipei for a 15hr layover so we can spend time with Godfrey (Who lives in Taipei).

Thomas at YVR.

Our first meal.

Beef Noodles for the win.

Ladies' Market Hong Kong.

Cab life (me).

Feel that fabric.

Digital sketching.

Prototyping.

To the ferry terminal after work.

Texas Mickey at Club Cubic. Work hard, play hard right?

Paying the price. That's asian Tylenol apparently.

Pregame warm up.

The crew. Shanghai Sharks vs. Gary Payton's celebrity team.

Godfrey Gao.

8am Macau ferry terminal with Kaz.

Back to work, back to reality.

Trench coat with leather accents.

Inspiration and reference.

Back alley lunch.

Check in at the W Hong Kong.

Lan Kwai Fong.

Three Monkeys Bar.

Good morning Hong Kong Harbour.

Sourcing.

Godfrey and Thomas looking at fabric samples.

Our Rene Jacket. Collaboration with DJ Roger Sanchez.

Midnight blue paisley inner liner detail.

We brought the Vancouver rain.

One of our favorite restaurants in Hong Kong, Yardbird.

Thomas doesn't know what he's doing.

Kitchen cooking up a storm.

W Lounge with Paul Oakenfold.

Weekend wind down on the 76th floor.

W Hotel Wet Deck.

Kaz and myself hot tubbing.

We love Hong Kong.

Ok Taipei, here we come.

Driving to the hotspot.

Gearing up for some street ball.

Basketball underneath the highway in Taipei.

Ball so hard.

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Suming it up, we use Flagship as an excuse to pursue our dreams and create memorable moments for ourselves. As the creative, it allows me to create and be creative. My friends and I motivate eachother, and as they say, YOLO.

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