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Flâneur Travel - Budget-friendly travel itineraries.

Flâneur offers budget-friendly and custom travel itineraries for people looking to make the most out of their next trip. Our purpose is to curate memorable experiences regardless of your budget or destination. The details are what make us different from other travel companies.

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1.) What is Marketing for? What does this department/function/budget exist to do?

           To share ways someone can get the most out of their next trip. We show people how to travel better.

 2.) What are we allowed to touch?

            Everything – this business is 2 weeks old.

 3.) What can we as marketers measure?

            Number of sign ups, conversions on site, views and engagement on blog and social media.

 4.) What can we change?

            We can make planning a trip easier and personal. We can re-invent the concept of the Travel Agent.

5.) What promise are you going to make?

            Our recommendations are authentic and will never be driven by advertising.

 6.) What’s the hard part?

            Gaining the trust of visitors to give money to someone they don’t know to make travel suggestions – establishing credibility. Scaling the customization and personalization of itineraries will be hard. Making sure travel suggestions are relevant (e.g. making sure we don’t recommend a restaurant that isn’t open anymore).

 7.) Should your organization be making trends or following trends?

            Following trends – to stay relevant I’ll have to stay competitive with what location the media is pushing at any given time (e.g. Lots of travel magazines featuring Cuba right now).

8.) Where is the risk?

            Not being able to make it profitable. Over-estimating a person’s desire to seek a memorable experience.

 9.) Who is in charge?

            I am.

10.) Marketers spend money. Where are you spending the money? What is it for?

            I’m spending money on Squarespace and Skillshare-esque courses to launch and grow. Expenses are minimal at this point.

11.) How should you be spending your time?

Figuring out a template for the itineraries and what the post-sale experience looks like. I also need to find a more efficient process for researching, planning, and delivering the itinerary to the customer. I also feel like writing content thru a blog page on my site it necessary to establish trust with visitors – so building content.

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The P Words 

Choose three or four P’s you will prioritize to be the backbone of your marketing plan:

Positioning, Pricing, Personalization, and People Like Us.

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