fixaflood.com is a site where many people land on when they face a specific emergency. There house is drenched with water!
The causes vary . A pipe randomly breaks, they leave the water faucet on all day after they brush their teeth in a morning rush (seriously), a multi story building gets a water fall down the stairwell as the 20th floors toilet malfunctions.
My sites goal is to engage that customer exactly where they are and call them to the action, to learn about what to do.