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J.J. Springer

Web and Graphic Designer



Five Blades Brewing

Mood Board:

The "company" that I'm going to focus on for my class project is my husband's homebrewing label. This won't be used outside of our friends and family, but I thought that it would be a fun project to try out the techniques I will learn in this class.

Since the project is home brewed beer, the client (my husband) doesn't want a traditional stick-on label since most of the beer bottles are returned by family and friends to be re-used, it just creates the hassle of having to peel of the labels each time. I suggested the idea of some sort of a paper tag that goes around the bottle that can be removed easily and reused.

After talking with the client, he wants to present his brand using the following concepts:

  • Taking classic beers and putting a modern twist on them
  • Constantly experimenting with new techniques
  • Customer is driven by taste, not by gimmicks or trends
  • Customer is an independent thinker

Here are the adjectives I want to focus on

  • Solid
  • Classic
  • Taste-driven
  • Playful
  • Homebrewed and handmade with a professional edge

That being said, here are my moodboards. The first is for the overall mood of the brand and customer. The second is a moodboard that contains modern labels that I want to use as inspiration.

I'm leaning toward the idea of having a black & white label that has some pop of color somewhere on it to reflect the idea of having a classic beer with a modern twist. I also think it might be nice to either have a space on the front to write in what kind of beer it is or to have a space on the back to write it. The handstamp idea is kinda neat because it leans itself to that idea of homebrewed instead of being industrial. I also like the idea of having the stamp slightly off the paper so it gives that homemade feel.

Please let me know what you think! I would love to hear.


Tag Design:

The shield icon that's red on the tag will be a stamp that will be stamped onto the tag. The back will be completely black.

Please let me know what you think! I would love to have some feedback on what I could do to improve the tag design. Thanks!



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