Fisherman's Friend

Redesign of the classic brand of menthol lozenges.

Just for fun!

The moodboard


For the label, I'm trying to convey a classical look, true to the 19th century spirit and the fisherman's culture using typical visual elements.

I'm not aiming to the young public. It's not a candy for children. It's a strong losenge and it was made for strong man and women of the sea.

After a few sketches, I think I've found the solution that I'm going to explore:

More on lettering later…


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