Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Fisherman's Friend

Redesign of the classic brand of menthol lozenges.

Just for fun!

The moodboard


For the label, I'm trying to convey a classical look, true to the 19th century spirit and the fisherman's culture using typical visual elements.

I'm not aiming to the young public. It's not a candy for children. It's a strong losenge and it was made for strong man and women of the sea.

After a few sketches, I think I've found the solution that I'm going to explore:

More on lettering later…


Please sign in or sign up to comment.