Fish Brand Mark | Skillshare Projects



Fish Brand Mark

I am creating this logo for a tech company, Happy Fish, that designs responsive, modern websites. They wanted the fish to look happy, but have a sleek, modern design so I chose to use this class to design it! 

I started with a fish that wasn't moving, and obviously, it turned out stale and not interesting. I finally came up with this shape of the fish, that gives it movement and interest (which was necessary for communicating the brand of responsive, fast designs). 

The client also wanted the mark to be circular, which is why I added the "bubbles" moving around the fish. In my mind, this represents the responsive design aspect because the circles move from large to small. 

I am still editing and finializing, so let me know what you think!


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