Fiendish is a University project i worked on during my time at Swansea Met. The original idea came from struggling to find skaterish and punk rock style clothing for myself because im a large guy! So for designs at the time I looked into brands with simular style such as No Fear and Famous Stars and Straps.
The logo came from a interest in skull designs, i find it interesting that a skull is a skull, yet there can be so many variations of it
I also looked into a spin off range suitable for children called 'Lil Fiendish'