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Darren Beattie

Founder

16

1

Fettle

We went with Fettle as a business name because it represents what we stand for right off the bat. Fettle is 'an optimal state of physical well-being' in Gaelic. Taking that a step further for this project, we chose to develop a business manifesto and put it online for all of our clientele, employees and the world to see. I see now that it's really difficult to develop a business without knowing what you stand for. Maybe it's too much, and maybe we can continue to whittle down these ideas, but here is what our business stands for.

Manifesto

This is an outline of our philosophy:

00 – Start Here

01 – Focus on People

02 – Call Me Coach

03 – The Conventional View

04 – One-Thing-At-A-Time

05 – Not a ‘Fitness’ Company

06 – Optimal, Not Simple

07 – Forget Linear, We’re Organic

08 – Kaizen & Continuous Improvement

09 – Think Long Term

10 – Efficiency Effectiveness

11 – Who Remembers Writing?

12 – Neither Dependent Nor Independent

13 – Occam’s Razor vs Bruce Lee

14 – Quality Over Quantity

15 – Deliberate Practice

16 – Work + Rest = Success

17 – Power of Influence

18 – Sales Commission

19 – Timeless Design

20 – Prepare for Adversity

21 – Uncover Blocks

22 – Coach Both Sides of the Brain

24 – Get Started

23 – Can? Or Should?

24 – Professional, Not Stuffy

25 – Don’t Kill Peter to Pay Paul

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