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Bryce Harrison

Designer

276

1

Feltner Bros.

I chose my favorite local burger shop Feltner Brothers. The food is AMAZING. Looking forward to creating a nice wordmark that communicates the awesomeness of this local establishment.

UPDATE: Been working on some rough sketches. This place has a real 50s vibe. They even host a Hot Rod night.  So I'm looking at a lot of mid-century american script and sans serif type for inspiration.

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UPDATE: Taking some sketches to vector

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And here were the two finalists:

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Aaaaannnnd, ultimately I chose the bottom one. This place has  real 50 s Americana vibe. In the end I felt like this wordmark really spoke to that, while also representing the fresh, never frozen, high quality burgers. There are some imperfections in the letterforms, but I'm cool with that. I think it gives it some added character.

FINAL:

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