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Fathers Day

What was the business goal?
-To reach out to subscribers that had not received anything in over a year. 
-Have them see new products and visit the website.

Why was it successful?
-Our expectation was pleasenatly exceeded with our open, click, and unsubscribe rate. 
-In the future hoping to provide a clearer call to action, and improve the click rate. 

Overall I am really happy. I mainly focused on just keeping the email fairly consistent with what the subscribers had received in the past, and what they know the brand to be. Wondering if anyone has any feedback to someone make my call to action (visit and see what's new) more clear, while still keeping a very minimalist style?  

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