Fashion and Lifestyle Blog

I'm launching a fashion and lifestyle blog scheduled to launch by the end of this month. 

I feel as though I need to have a plan mapped out because PR reps do not work with bloggers unless they are top tier with high traffic levels. 

I am looking for a way to implement a PR campaign when I am uncertain as to where to begin. I have dabbed into PR before so it is not completely unfamiliar territory however I am uncertain how the campaign needs to be altered toward a fashion and Lifestyle blog.

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